What is the cost of Decathlon Franchise in India in 2026
As of 2026, Decathlon does not offer a franchise model in India, so there is no official franchise cost you can pay to start a store under their brand. Decathlon operates all its outlets through a company-owned, company-operated (COCO) model, meaning the company itself owns and runs every store to maintain consistent quality and customer experience.
However, franchise cost figures are sometimes estimated in business articles for hypothetical scenarios if they ever introduced franchising in the future. In those estimates, total investment ranges from around ₹5 crore to ₹10 crore, including franchise fees, store setup, interiors, initial inventory, and working capital. These figures are not official costs and should only be used as a rough benchmark for large-format sports retail investments.
Is Decathlon franchise in loss or profit in India?
As of the most recent reported financial year (FY25), Decathlon’s Indian business operated at a net loss, meaning the company spent more than it earned in India in that period. Decathlon Sports India recorded a net loss of about ₹65 crore in the year ending March 2025, even though sales from operations still grew slightly to over ₹4,133 crore. This was a reversal from the previous year (FY24), when the company posted a net profit of around ₹197 crore, showing mixed performance and a shift into loss due to rising costs and slower revenue growth.
Profitability/Revenue Potential of a Decathlon Franchise in India
Decathlon’s Indian business has shown strong revenue growth, with reported annual revenues of over ₹4,000 crore in recent years as consumer demand for sports gear rises. Physical store sales make up the majority of this revenue, demonstrating significant market potential for large-format sports retail in India. However, profitability can vary over time; for example, Decathlon India reported a net loss of about ₹65 crore in the most recent fiscal year due to rising expenses, even though revenue grew modestly, showing that high revenue does not always translate immediately into profit.
In hypothetical investment estimates circulated for a future franchise opportunity, large sports retail outlets in India are often projected to generate monthly revenues ranging from ₹50 lakh to ₹2 crore, with retail margins typically between 10 % and 25 %, meaning well-located stores could eventually become profitable once operational costs are covered.
Requirements to Obtain a Decathlon Franchise in India in 2026
As of 2026, Decathlon does not offer a franchise opportunity in India, so there are no official franchise requirements such as investment, space, or documents to submit for franchise ownership because the company owns and operates all its stores itself. Decathlon has explicitly stated that it does not provide franchise rights and cautions against unofficial franchise claims, so you cannot apply for a traditional Decathlon franchise in India.
Instead, Decathlon expands through a company-owned, company-operated (COCO) model, and the only way to work with Decathlon as an external party is by leasing suitable retail space to them; this typically involves offering prime commercial property with large area (often tens of thousands of square feet) in high-traffic locations so Decathlon can open a store.
So in short, there are no franchise eligibility requirements to fulfill for Decathlon in India, because the brand does not currently franchise its stores — any advertised “franchise requirements” are not based on official Decathlon policy.
Decathlon Franchise Cost Vs Other Similar Franchise Cost
Similar large-format sports retail franchises like Puma, Adidas, or ASICS usually require an investment of ₹1 crore to ₹4 crore, depending on store size and inventory needs. If Decathlon ever offered franchising, estimates suggest it would likely fall in the ₹5 crore to ₹10 crore range because its stores are much larger and require high inventory and warehouse-style setups. In comparison, most other sports brands operate smaller outlets with lower construction, staffing, and stock costs.
Why You Should Go with Decathlon Leasing Opportunity in India
Choosing a Decathlon leasing opportunity in India is attractive because the company prefers large, long-term rental spaces and offers stable rental income without franchise risk. Property owners benefit from reliable monthly payments, strong brand presence, and increased footfall around their location. Decathlon also signs long leases, which reduces vacancy worries and gives consistent financial security. It is a low-effort way to earn income while partnering with a leading global sports retailer.